Nobody is surprised by dynamic pricing in hotels anymore. Room rates change from day to day based on supply and demand, which lets a property optimize its revenue to an ideal level.

A notable trend is that holiday parks and campsites are increasingly adopting this approach too. No wonder: every business owner gets excited about the prospect of more revenue with relatively little effort.

Until now, however, fully automating your pricing was often difficult for a campsite or holiday park. It requires up-to-date insight into the prices of comparable accommodations, and that was exactly the information the leisure sector struggled to get. With the launch of RevControl Rate Shopping, automated pricing is now within reach for many more leisure businesses.

Rate shopping was missing for holiday parks

Rate shopping is the automatic collection of the prices your competitors show online. For each date, you see what a comparable accommodation in the area costs. That way, you always know where you stand in the market.

However, rate shopper technology is often fully optimized for hotels. As a holiday park or campsite, you couldn't track the right channels and accommodation types, so you had to rely on manual work as input for your dynamic pricing.

Fortunately, RevControl Rate Shopping changes that. Recently launched and already used by hundreds of properties, the tool works for hotels and hostels, and it's specifically optimized for holiday parks and campsites.

How does Rate Shopping work for holiday parks and campsites?

You can use Rate Shopping in two ways. The first option is to use the tool on its own, alongside your existing PMS. You choose which parks and campsites to follow, from the park around the corner to a large chain, and the tool collects their prices every day, up to a year ahead. The best part: for each arrival date, you see exactly the same price as your guest. If a competitor raises or lowers its price, you get an alert right away. To keep things clear, you can group your competitors into comparison sets, for example all parks with luxury lodges.

The second option is to combine Rate Shopping with the RevControl RMS. Market prices then feed into your rate recommendations, alongside your own occupancy and booking pace. Within the limits you set, the RMS then adjusts your prices automatically. The market helps steer, while you stay in control.

What will you notice when you start using Rate Shopping?

Once you work with Rate Shopping, setting your prices involves a lot less guesswork. In practice, you'll notice it mainly in these ways:

• You no longer spend time checking competitors' websites.
• You spot competitors' promotions and price changes in time, not only once your own bookings fall behind.
• With every price change, you know where you stand compared to similar accommodations.

And just as important: your revenue. By combining dynamic pricing with RevControl Rate Shopping, you can grow your revenue by 20 to 25%. For a holiday park or campsite, where much of your revenue comes from a few busy weeks, that makes a big difference.

How do you get started with Rate Shopping?

Rate shopping is part of a broader strategy to manage your prices smartly. That's why at RevControl, we combine strong, flexible technology with an expert approach. In a conversation, we don't just show you the tool. Above all, we look together at your business and your market. That's how we find out what will lead to the highest revenue growth in your case.

Curious? Schedule a free demo and discover what Rate Shopping can do for your park or campsite.